5 Shopify Subscription Strategies That Increase Customer Lifetime Value
If you're running an e-commerce store , you already know that attracting new customers is just part of the game. The real secret to long-term success? Maximizing the value of every customer over time —in other words, increasing customer lifetime value (CLTV). For Shopify store owners, one of the best ways to do this is by implementing smart, scalable subscription strategies. Let's walk through five powerful Shopify subscription tactics that not only keep your customers coming back but also increase your revenue month after month. 1. Create Tiered Subscription Plans People love options—and not everyone has the same budget or needs. By offering tiered subscription plans, you allow customers to choose a plan that suits them best. Whether it's basic, premium, or somewhere in between, tiered plans give flexibility and create natural upsell opportunities. This works especially well with products like skincare, pet supplies, or coffee. Someone might start with a small plan and la...